Will Percy Jackson replace Harry Potter
By smedia • Feb 22nd, 2010The ‘Harry Potter’ juggernaut is starting to wind down. In 2011, ‘Harry Potter’, the series, will end with its eighth installment, ‘Harry Potter and the Deathly Hallows: Part II.’ As the franchise moves closer to its finish line, Hollywood executives are scrambling to find the Next Big Thing- a multiple movie property that appeals to youngsters, has an epic sweep and fantastic landscapes that suit modern CGI filmmaking. The studios want to be ready when a gaping hole opens in the family movie market. It also needs to lend itself to those all-important licensing deals.